Strateriq
Measuring decision quality: whether a decision was well made, separately from whether it happened to work out. Building the scoring layer.
01 · ENGAGEMENTS
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dentsu
AI transformation and communications across 46 EMEA markets and 17,000 employees, turning EU AI Act and AI Pact obligations into operational practice.
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Ethical Angel
Turnaround and operating-model reset, rebuilding a £1.4M qualified pipeline.
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Safe Citizens
Formed and led a 12-partner consortium across seven countries, securing Horizon Europe support.
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DeCIF
National advocacy campaign endorsed by the All-Party Parliamentary Group on Dementia.
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25+ ventures
Interim leadership and organisational design across AI, digital health, and climate tech.
02 · WHAT I DO
Transformation and change
Multi-market rollout, operating-model design, and the behaviour change that decides whether any of it holds.
Communications and narrative
Message architecture, executive narrative, and multi-channel engagement for audiences in the tens of thousands.
AI governance and regulatory readiness
EU AI Act and AI Pact obligations turned into policy, training, and practice that people actually follow.
From strategy to shipped
Full stack, self-hosted, deployed. Strategy that arrives as working software rather than a recommendation to go and build some.
03 · PROJECTS
Things I build in my own time. Some may become businesses, some will not. They are how I stay close to implementation rather than stopping at the recommendation.
Decidrs
Training judgement through repeated practice. Four drill types built so far, alongside a baseline assessment.
Global Connect
A research project into the knowledge that exists only in people: lived experience, cultural memory, and judgement built through practice. Asking how it could be made findable, preserved, and free to anyone. Nothing built yet, deliberately.
The MVP Lab
Self-hosted build environment where every new idea lands first. Ideas go in, running software comes out, and the ones that earn it get taken further.
04 · ABOUT
I spent years coaching rugby, watching players decide under pressure with incomplete information, and get it right or wrong for reasons nobody could quite name. That turned out to be the same problem everywhere: in companies, in emergencies, and in ordinary life. Almost nobody measures it.
It is also the problem underneath AI adoption. Policy is the easy half. The hard half is thousands of people deciding, under uncertainty, what they are allowed to do and whether to trust it. That is the work I do inside transformation programmes.
Most of what I do is strategy, and strategy is easy to claim. So I build as well: instruments that measure decision quality and train it. It keeps me close to implementation rather than stopping at the recommendation.
Organisations bring me in when the strategy is agreed and the change is not landing.
05 · CONTACT
CURRENTLY OPEN TO
Available from September for interim and contract work. Email me and tell me what is stuck.